{"id":1888,"date":"2026-07-10T10:35:05","date_gmt":"2026-07-10T15:35:05","guid":{"rendered":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?p=1888"},"modified":"2026-07-10T10:35:08","modified_gmt":"2026-07-10T15:35:08","slug":"estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10","status":"publish","type":"post","link":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/","title":{"rendered":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h2 data-path-to-node=\"1\"><span style=\"color: #8300e9;\">Resumen Ampliado<\/span><\/h2>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p style=\"text-align: justify;\"><span data-path-to-node=\"2,0\">El proyecto de asesor\u00eda para PANIFICADORA LA BAGUETTA S.R.L. se enfoc\u00f3 en implementar un plan estrat\u00e9gico integral que permita fortalecer su modelo de negocio y capacidades comerciales, operativas y organizacionales. Esta empresa familiar arequipe\u00f1a se ha destacado hist\u00f3ricamente por su producci\u00f3n y venta artesanal de panes y pasteles, consolidando una clientela fiel mediante un trato personalizado y un local confortable<\/span><span data-path-to-node=\"2,1\"><response-element class=\"\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c994750603=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c994750603=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"2,2\">. La asesor\u00eda tuvo como ejes centrales la creaci\u00f3n de una propuesta de valor coherente, la transformaci\u00f3n digital y la formalizaci\u00f3n de la gesti\u00f3n interna. Gracias al uso de herramientas anal\u00edticas como FODA, PESTEL, la cadena de valor de Porter y el m\u00e9todo de los 5 Porqu\u00e9, se dise\u00f1aron estrategias viables y de f\u00e1cil adopci\u00f3n orientadas al crecimiento y la competitividad sostenible del negocio<\/span><span data-path-to-node=\"2,3\"><response-element class=\"\" ng-version=\"0.0.0-PLACEHOLDER\"><source-footnote _nghost-ng-c994750603=\"\" class=\"ng-star-inserted\"><sup _ngcontent-ng-c994750603=\"\" class=\"superscript\"><\/sup><\/source-footnote><\/response-element><\/span><span data-path-to-node=\"2,4\">.<\/span><sources-carousel-inline ng-version=\"0.0.0-PLACEHOLDER\" _nghost-ng-c3452827902=\"\"> <source-inline-chip _ngcontent-ng-c3452827902=\"\" _nghost-ng-c1582400462=\"\" class=\"ng-star-inserted\"><\/source-inline-chip><\/sources-carousel-inline><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"3\"><span style=\"color: #8300e9;\">Desaf\u00edos y Objetivos<\/span><\/h3>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p data-path-to-node=\"4\" style=\"text-align: justify;\">Entre los principales desaf\u00edos enfrentados por La Baguetta se identificaron brechas cr\u00edticas que limitan su desempe\u00f1o: una alta atomizaci\u00f3n del mercado panificador en Arequipa junto al ingreso de franquicias, la ausencia de un producto insignia diferenciador, nula presencia en canales digitales y una estructura organizativa informal. Frente a ello, se plantearon objetivos espec\u00edficos bajo el enfoque SMART para el periodo 2025-2027: lanzar un producto estrella exclusivo que alcance el 20% de las ventas totales en sus primeros seis meses, captar un m\u00ednimo de 1,000 seguidores en sus principales redes sociales en tres meses, estructurar un programa de fidelizaci\u00f3n para registrar al menos 200 clientes frecuentes y captar un m\u00ednimo de 10 clientes corporativos (canal B2B) para incrementar la facturaci\u00f3n por este medio en un 30%.<\/p>\n<h3 data-path-to-node=\"5\"><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"5\"><span style=\"color: #8300e9;\">Estrategias y Acciones Implementadas<\/span><\/h3>\n<p data-path-to-node=\"6\"><\/p>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p data-path-to-node=\"6\" style=\"text-align: justify;\">La asesor\u00eda aplic\u00f3 marcos validados de administraci\u00f3n estrat\u00e9gica y desarrollo organizacional mediante una intervenci\u00f3n de 16 semanas dividida en fases de diagn\u00f3stico, dise\u00f1o e implementaci\u00f3n. Se recomend\u00f3 y coordin\u00f3 el desarrollo del producto estrella denominado \u00abBaguette de Quinua y Semillas Andinas\u00bb, fusionando la tradici\u00f3n francesa con superalimentos locales. Simult\u00e1neamente, se propuso redise\u00f1ar la identidad de marca (eslogan, logotipo, paleta de colores) y se activ\u00f3 una estrategia de marketing digital multicanal que abarca Facebook, Instagram, TikTok, Google Business Profile y WhatsApp Business. Asimismo, se estableci\u00f3 un organigrama formal definiendo roles claros por \u00e1reas funcionales y se configur\u00f3 un tablero de control simplificado con 8 KPIs estrat\u00e9gicos para orientar las decisiones gerenciales basadas en datos.<\/p>\n<h3 data-path-to-node=\"7\"><\/h3>\n<h3 data-path-to-node=\"5\"><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"7\"><span style=\"color: #8300e9;\">Logros e Impacto<\/span><\/h3>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p data-path-to-node=\"8\">El impacto del plan de intervenci\u00f3n se proyecta en beneficios tangibles, medibles y organizacionales. En el corto plazo (0 a 6 meses), se prev\u00e9 un incremento inicial en las ventas del 15% al 20%, con el posicionamiento inicial del producto insignia y el crecimiento acelerado de la base de datos de clientes. A mediano y largo plazo (1 a 3 a\u00f1os), las acciones estrat\u00e9gicas buscan un incremento sostenido del 30% al 40% en los ingresos mediante el canal corporativo, logrando que el segmento B2B represente un 30% o m\u00e1s de la facturaci\u00f3n global. A nivel organizativo, se elimina la duplicidad informal de funciones, se consolida una reputaci\u00f3n digital sobresaliente y se sientan bases s\u00f3lidas que permiten evaluar la futura apertura de sucursales o franquicias.<\/p>\n<h3 data-path-to-node=\"9\"><\/h3>\n<h3 data-path-to-node=\"7\"><\/h3>\n<h3 data-path-to-node=\"5\"><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"9\"><span style=\"color: #8300e9;\">Lecciones Extra\u00eddas<\/span><\/h3>\n<p data-path-to-node=\"10\"><\/p>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p data-path-to-node=\"10\" style=\"text-align: justify;\">Esta intervenci\u00f3n empresarial demostr\u00f3 que las micro y peque\u00f1as empresas (MYPES) no requieren presupuestos infinitos para transformarse, sino claridad en su direcci\u00f3n estrat\u00e9gica. Un aprendizaje clave es el rol del producto estrella como el motor de toda la narrativa de marca, puesto que sin diferenciaci\u00f3n no hay contenido efectivo que comunicar digitalmente. De igual manera, se evidenci\u00f3 que la flexibilidad de las estructuras organizativas informales oculta ineficiencias silenciosas que limitan la escalabilidad. Finalmente, se extrajo la importancia de complementar la intuici\u00f3n del gerente general con datos rigurosos de gesti\u00f3n (ticket promedio, margen, retenci\u00f3n), concluyendo que medir es un requisito indispensable para mejorar sostenidamente.<\/p>\n<h3 data-path-to-node=\"11\"><\/h3>\n<h3 data-path-to-node=\"9\"><\/h3>\n<h3 data-path-to-node=\"7\"><\/h3>\n<h3 data-path-to-node=\"5\"><\/h3>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/U5SQ44FG2ZDLTJAQZNXLGKUAIU-scaled.avif\u00bb _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbU5SQ44FG2ZDLTJAQZNXLGKUAIU\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"11\"><span style=\"color: #8300e9;\">Futuras Direcciones y Oportunidades<\/span><\/h3>\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\"><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p data-path-to-node=\"12\" style=\"text-align: justify;\">De cara al futuro, PANIFICADORA LA BAGUETTA S.R.L. se encuentra en una posici\u00f3n privilegiada para capitalizar la tendencia del mercado hacia productos saludables, artesanales y con fuerte identidad local, haciendo uso de insumos andinos como la quinua, kiwicha o ma\u00edz morado. Se aconseja dar continuidad estricta al plan comercial B2B enfoc\u00e1ndose en restaurantes, hoteles 3 y 4 estrellas, y cafeter\u00edas del Centro Hist\u00f3rico de Arequipa. Asimismo, se sugiere continuar con el despliegue del cat\u00e1logo y las listas de difusi\u00f3n de WhatsApp Business, ejecutar campa\u00f1as publicitarias digitales geolocalizadas, mantener vigentes las revisiones mensuales del tablero de control e implementar manuales de procesos estandarizados para garantizar la sostenibilidad a largo plazo.<\/p>\n<h3 data-path-to-node=\"13\"><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<h3 data-path-to-node=\"13\">Sigue conectado y \u00fanete a nuestra comunidad<\/h3>\n<p data-path-to-node=\"14\">\n<p data-path-to-node=\"2\" id=\"p-rc_0f9ed8cd4fff4455-359\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb4_4&#8243; theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.6&#8243; _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p>Para mantenerse informado sobre futuros eventos y oportunidades, te invitamos a seguirnos en nuestras redes sociales y suscribirte a nuestro bolet\u00edn informativo.<\/p>\n<p>Tik Tok: @uc_exportadora<br \/>Instagram: UC_EXPORTADORA<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.<\/p>\n","protected":false},"author":22,"featured_media":1903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora<\/title>\n<meta name=\"description\" content=\"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora\" \/>\n<meta property=\"og:description\" content=\"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/\" \/>\n<meta property=\"og:site_name\" content=\"UC Exportadora\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T15:35:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T15:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bianca Romero Guti\u00e9rrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bianca Romero Guti\u00e9rrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/\"},\"author\":{\"name\":\"Bianca Romero Guti\u00e9rrez\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#\\\/schema\\\/person\\\/979f5e7eb4cceece554f9fb2af12825e\"},\"headline\":\"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10\",\"datePublished\":\"2026-07-10T15:35:05+00:00\",\"dateModified\":\"2026-07-10T15:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/\"},\"wordCount\":1316,\"publisher\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/images.jpeg\",\"articleSection\":[\"Proyecto\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/\",\"url\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/\",\"name\":\"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/images.jpeg\",\"datePublished\":\"2026-07-10T15:35:05+00:00\",\"dateModified\":\"2026-07-10T15:35:08+00:00\",\"description\":\"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/images.jpeg\",\"contentUrl\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/images.jpeg\",\"width\":225,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#website\",\"url\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/\",\"name\":\"UC Exportadora\",\"description\":\"Obt\u00e9n asesor\u00eda gratuita para exportar con \u00e9xito. Descubre procedimientos, requisitos y estad\u00edsticas clave que potenciar\u00e1n tu empresa.\",\"publisher\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#organization\",\"name\":\"UC Exportadora\",\"alternateName\":\"Obt\u00e9n asesor\u00eda gratuita para exportar con \u00e9xito. Descubre procedimientos, requisitos y estad\u00edsticas clave que potenciar\u00e1n tu empresa.\",\"url\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"UC Exportadora\"},\"image\":{\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/#\\\/schema\\\/person\\\/979f5e7eb4cceece554f9fb2af12825e\",\"name\":\"Bianca Romero Guti\u00e9rrez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g\",\"caption\":\"Bianca Romero Guti\u00e9rrez\"},\"url\":\"https:\\\/\\\/ucontinental.edu.pe\\\/ucexportadora\\\/author\\\/75389447continental-edu-pe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora","description":"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/","og_locale":"es_ES","og_type":"article","og_title":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora","og_description":"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.","og_url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/","og_site_name":"UC Exportadora","article_published_time":"2026-07-10T15:35:05+00:00","article_modified_time":"2026-07-10T15:35:08+00:00","og_image":[{"width":225,"height":225,"url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg","type":"image\/jpeg"}],"author":"Bianca Romero Guti\u00e9rrez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Bianca Romero Guti\u00e9rrez","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#article","isPartOf":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/"},"author":{"name":"Bianca Romero Guti\u00e9rrez","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#\/schema\/person\/979f5e7eb4cceece554f9fb2af12825e"},"headline":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10","datePublished":"2026-07-10T15:35:05+00:00","dateModified":"2026-07-10T15:35:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/"},"wordCount":1316,"publisher":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#organization"},"image":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#primaryimage"},"thumbnailUrl":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg","articleSection":["Proyecto"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/","url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/","name":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10 - UC Exportadora","isPartOf":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#primaryimage"},"image":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#primaryimage"},"thumbnailUrl":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg","datePublished":"2026-07-10T15:35:05+00:00","dateModified":"2026-07-10T15:35:08+00:00","description":"An\u00e1lisis estrat\u00e9gico de La Baguetta en Arequipa: c\u00f3mo crear un producto insignia, formalizar la gesti\u00f3n de MYPES y crecer con marketing digital.","breadcrumb":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#primaryimage","url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg","contentUrl":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2026\/07\/images.jpeg","width":225,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/estrategia-y-sabor-el-plan-de-la-baguetta-para-conquistar-el-mercado-arequipeno_2026-10\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ucontinental.edu.pe\/ucexportadora\/"},{"@type":"ListItem","position":2,"name":"Estrategia y Sabor: El Plan de La Baguetta para Conquistar el Mercado Arequipe\u00f1o_2026-10"}]},{"@type":"WebSite","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#website","url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/","name":"UC Exportadora","description":"Obt\u00e9n asesor\u00eda gratuita para exportar con \u00e9xito. Descubre procedimientos, requisitos y estad\u00edsticas clave que potenciar\u00e1n tu empresa.","publisher":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#organization","name":"UC Exportadora","alternateName":"Obt\u00e9n asesor\u00eda gratuita para exportar con \u00e9xito. Descubre procedimientos, requisitos y estad\u00edsticas clave que potenciar\u00e1n tu empresa.","url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"UC Exportadora"},"image":{"@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ucontinental.edu.pe\/ucexportadora\/#\/schema\/person\/979f5e7eb4cceece554f9fb2af12825e","name":"Bianca Romero Guti\u00e9rrez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ff4e4415a6483d03b4a1eb00e967229b62035f0a2e309b69054f50f9a20564c?s=96&d=mm&r=g","caption":"Bianca Romero Guti\u00e9rrez"},"url":"https:\/\/ucontinental.edu.pe\/ucexportadora\/author\/75389447continental-edu-pe\/"}]}},"_links":{"self":[{"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/posts\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":3,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"predecessor-version":[{"id":1905,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/posts\/1888\/revisions\/1905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ucontinental.edu.pe\/ucexportadora\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}