{"id":1688,"date":"2025-12-18T23:03:41","date_gmt":"2025-12-19T04:03:41","guid":{"rendered":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?p=1688"},"modified":"2025-12-18T23:03:44","modified_gmt":"2025-12-19T04:03:44","slug":"primera-exportacion-estrategica-el-caso-de-grupo-servigen-s-a-c-con-uc-exportadora","status":"publish","type":"post","link":"https:\/\/ucontinental.edu.pe\/ucexportadora\/primera-exportacion-estrategica-el-caso-de-grupo-servigen-s-a-c-con-uc-exportadora\/","title":{"rendered":"Primera Exportaci\u00f3n Estrat\u00e9gica: El Caso de Grupo Servigen S.A.C. con UC Exportadora"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Resumen del proyecto<\/b><\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">UC Exportadora impuls\u00f3 la preparaci\u00f3n exportadora de Grupo Servigen S.A.C., MYPE arequipe\u00f1a fundada en 2022 especializada en polos de algod\u00f3n pima. Este proyecto desarroll\u00f3 estructura organizacional con Manual de Organizaci\u00f3n y Funciones, pol\u00edticas de gesti\u00f3n, digitalizaci\u00f3n interna y material comercial para penetraci\u00f3n B2B en Santiago de Chile aprovechando TLC Per\u00fa-Chile. La iniciativa demostr\u00f3 c\u00f3mo MYPES textiles transforman de productores locales a exportadores certificados mediante estandarizaci\u00f3n.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\">Desaf\u00edos y objetivos<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">Grupo Servigen enfrentaba inexperiencia exportadora, ausencia de certificaciones (GOTS, OEKO-TEX), procesos manuales y desconocimiento de normativas chilenas, en sector con 77% informalidad. UC Exportadora defini\u00f3 objetivo SMART de contactar dos tiendas retail B2B en Santiago con respuesta de inter\u00e9s antes de marzo 2027, mediante profesionalizaci\u00f3n organizacional y validaci\u00f3n de propuesta \u00abPolos Pima: Calidad, Sostenibilidad y Trazabilidad\u00bb. Esto aline\u00f3 capacidades productivas con mercado chileno institucional.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Estrategias y acciones<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_padding=\u00bb||0px|||\u00bb]<p><span style=\"font-weight: 400;\">El proceso inici\u00f3 con diagn\u00f3stico FODA\/PESTEL identificando debilidades en certificaciones con oportunidades en TLC (arancel 0). Se implement\u00f3 Manual de Organizaci\u00f3n y Funciones, pol\u00edticas de calidad\/sostenibilidad, digitalizaci\u00f3n con macros Excel y material comercial (cat\u00e1logo, ficha t\u00e9cnica, presentaci\u00f3n). Se valid\u00f3 mediante entrevistas chilenas confirmando prioridades (calidad tela, solidez color, uniformidad) y ejecut\u00f3 capacitaciones con cronograma 12 semanas.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb8px|||||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Logros e impacto<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">Se logr\u00f3 estructura con MOF implementado, pol\u00edticas operativas, digitalizaci\u00f3n funcionando y propuesta validada. Grupo Servigen transform\u00f3 operaci\u00f3n manual en proveedor B2B con material profesional, preparaci\u00f3n para certificaciones y cumplimiento TLC. El impacto migr\u00f3 competencia por precio a valor agregado (calidad pima + sostenibilidad + personalizaci\u00f3n), posicionando la MYPE como candidato retail Santiago fortaleciendo competitividad mediante pr\u00e1cticas \u00e9ticas y trazabilidad.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Lecciones extra\u00eddas<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">La asesor\u00eda resalt\u00f3 que certificaciones son palanca indispensable validando calidad\/\u00e9tica sobre informalidad del 77%. Se aprendi\u00f3 que estandarizaci\u00f3n interna precede internacionalizaci\u00f3n habilitando escalabilidad, validaci\u00f3n v\u00eda entrevistas asegura encaje oferta-demanda y enfoque nicho B2B minimiza riesgos. Digitalizaci\u00f3n de bajo costo acelera profesionalizaci\u00f3n y monitoreo KPIs previene fallos, confirmando que transformaci\u00f3n a producto-servicio genera lealtad B2B.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Futuras direcciones y oportunidades<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">UC Exportadora continuar\u00e1 con certificaciones GOTS\/OEKO-TEX, gesti\u00f3n TLC y primera exportaci\u00f3n antes marzo 2027. La visi\u00f3n posiciona a Servigen como proveedor Chile expandiendo a EE.UU.\/UE, diversificando con textiles org\u00e1nicos y consolidando Arequipa como hub pima sostenible. Invitamos a MYPES textiles a contactarnos para replicar transformaci\u00f3n mediante estandarizaci\u00f3n, certificaciones y acceso a mercados institucionales aprovechando TLCs y ventajas del algod\u00f3n pima peruano.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2>Sigue conectado y \u00fanete a nuestra comunidad<\/h2>\n<p><span>Sigue nuestras redes sociales para estar al d\u00eda con los eventos en los que participamos, los proyectos que desarrollamos para potenciar empresas y los art\u00edculos que ofrecen valiosos consejos para empresarios.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo UC Exportadora prepar\u00f3 a Grupo Servigen para su primera exportaci\u00f3n a Chile, profesionalizando procesos y posicionando polos de algod\u00f3n pima certificados.<\/p>\n","protected":false},"author":16,"featured_media":1694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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