{"id":1671,"date":"2025-12-18T22:21:02","date_gmt":"2025-12-19T03:21:02","guid":{"rendered":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?p=1671"},"modified":"2025-12-18T22:21:05","modified_gmt":"2025-12-19T03:21:05","slug":"transformacion-comercial-y-enoturistica-el-caso-de-bodega-estremadoyro-con-uc-exportadora","status":"publish","type":"post","link":"https:\/\/ucontinental.edu.pe\/ucexportadora\/transformacion-comercial-y-enoturistica-el-caso-de-bodega-estremadoyro-con-uc-exportadora\/","title":{"rendered":"Transformaci\u00f3n Comercial y Enotur\u00edstica: El Caso de Bodega Estremadoyro con UC Exportadora"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Resumen del proyecto<\/b><\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_padding=\u00bb||0px|||\u00bb]<p><span style=\"font-weight: 400;\">UC Exportadora impuls\u00f3 la transformaci\u00f3n de Bodega Estremadoyro, emprendimiento familiar con 424 a\u00f1os operando desde 1600 en Aplao, Arequipa. Este proyecto desarrollado entre septiembre-noviembre 2025 dise\u00f1\u00f3 estrategia multicanal, programa enotur\u00edstico \u00abViaje a trav\u00e9s de 4 Siglos\u00bb e identidad patrimonial digital, proyectando 40% incremento en ingresos. La iniciativa demostr\u00f3 c\u00f3mo patrimonio hist\u00f3rico se transforma en ventaja competitiva mediante Heritage Branding preservando m\u00e9todos coloniales.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\">Desaf\u00edos y objetivos<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">Bodega Estremadoyro enfrentaba ventas limitadas al fundo, subutilizaci\u00f3n tur\u00edstica de infraestructura colonial \u00fanica (tinajas 1619, prensa huarango), ausencia de marca y gesti\u00f3n sin KPIs. UC Exportadora defini\u00f3 objetivos SMART para elevar ingresos 40% diversificando cinco canales (HORECA, e-commerce, exportaci\u00f3n), desarrollar tres paquetes enotur\u00edsticos con meta 500 visitantes\/a\u00f1o y crear identidad \u00abDesde 1600: El Legado Vivo\u00bb con presencia digital. Esto aline\u00f3 patrimonio centenario con mercados premium y enoturismo experiencial.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Estrategias y acciones<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">El proceso inici\u00f3 con diagn\u00f3stico FODA identificando fortalezas como autenticidad de 424 a\u00f1os y cinco variedades artesanales, con debilidades en canales e informalidad. Se realiz\u00f3 an\u00e1lisis PESTEL revelando oportunidades en Ruta del Pisco y enoturismo. Las acciones incluyeron estrategia con 20 puntos de venta, programa con tres paquetes (S\/80-320), identidad con manual 30 p\u00e1ginas, web e-commerce, video 4 minutos y alianzas con 3 agencias y 2 hoteles en Ruta del Pisco.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb8px|||||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Logros e impacto<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">Se logr\u00f3 diversificaci\u00f3n aumentando 400% v\u00edas de ingreso, programa enotur\u00edstico proyectando 500 visitantes\/a\u00f1o e identidad digital completa. Bodega Estremadoyro estandariz\u00f3 exportaci\u00f3n a Colombia con margen 35-40%, proyectando +S\/120K ventas 2026, +60% turistas y +5 empleos. El impacto transform\u00f3 ventas informales en modelo premium, posicionando la bodega como ancla de Ruta del Pisco y legado vivo vitivin\u00edcola peruano preservando autenticidad.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Lecciones extra\u00eddas<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">La asesor\u00eda resalt\u00f3 que patrimonio verificable es la mayor ventaja mediante Heritage Branding, justificando precios premium con storytelling de tinajas 1619. Se aprendi\u00f3 que equilibrio preservaci\u00f3n-modernizaci\u00f3n con quick wins digitales mitiga resistencias familiares y profesionalizaci\u00f3n gradual respeta tradici\u00f3n. La diversificaci\u00f3n reduce dependencia, con enoturismo como catalizador donde turistas compran post-experiencia y autenticidad genuina genera viralidad sin escenificaci\u00f3n.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"color: #8300e9;\"><b>Futuras direcciones y oportunidades<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">UC Exportadora continuar\u00e1 con implementaci\u00f3n trif\u00e1sica: corto plazo con 500 turistas, mediano plazo con exportaci\u00f3n certificada Colombia y largo plazo con certificaci\u00f3n Patrimonio Cultural y expansi\u00f3n EE.UU.\/Chile. La visi\u00f3n posiciona a Estremadoyro como destino premium y embajador en Colombia, consolidando Valle de Majes como hub enotur\u00edstico. Invitamos a bodegas patrimoniales a contactarnos para replicar transformaci\u00f3n de activos hist\u00f3ricos en rentabilidad mediante enoturismo, exportaci\u00f3n y Heritage Branding preservando identidad.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2>Sigue conectado y \u00fanete a nuestra comunidad<\/h2>\n<p><span>Sigue nuestras redes sociales para estar al d\u00eda con los eventos en los que participamos, los proyectos que desarrollamos para potenciar empresas y los art\u00edculos que ofrecen valiosos consejos para empresarios.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo UC Exportadora transform\u00f3 a Bodega Estremadoyro (424 a\u00f1os) en destino enotur\u00edstico premium, diversificando canales y exportando patrimonio vitivin\u00edcola peruano.<\/p>\n","protected":false},"author":16,"featured_media":1675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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