{"id":1613,"date":"2025-10-01T23:46:36","date_gmt":"2025-10-02T04:46:36","guid":{"rendered":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?p=1613"},"modified":"2025-10-01T23:52:48","modified_gmt":"2025-10-02T04:52:48","slug":"conversatorio-observatorio-producempresarial","status":"publish","type":"post","link":"https:\/\/ucontinental.edu.pe\/ucexportadora\/conversatorio-observatorio-producempresarial\/","title":{"rendered":"Conversatorio: Observatorio PRODUCEmpresarial"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_padding=\u00bb0px|||||\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb||15px|||\u00bb]<h2><span style=\"color: #8300e9;\">Presentaci\u00f3n de la herramienta<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<p>El Observatorio PRODUCEmpresarial es una herramienta digital estrat\u00e9gica dise\u00f1ada para integrar y generar informaci\u00f3n referida al desempe\u00f1o productivo del sector empresarial en el Per\u00fa de manera peri\u00f3dica, transparente y accesible. El objetivo de desarrollo fue poder facilitar el acceso de informaci\u00f3n actualizada y relevante que sirva como fuente confiable y de apoyo para la toma de decisiones informadas y estrategias para inversionistas, empresarios, gremios, peque\u00f1os empresarios y actores del desarrollo productivo.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2025\/10\/Imagen-de-WhatsApp-2025-10-01-a-las-23.21.30_6fa66013.jpg\u00bb title_text=\u00bbImagen de WhatsApp 2025-10-01 a las 23.21.30_6fa66013&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><span style=\"color: #8300e9;\"><b>Funcionalidad de la plataforma<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<p><span style=\"font-weight: 400;\">Durante la conferencia, se explic\u00f3 que esta plataforma re\u00fane datos de fuentes como INEI, SUNAT y otras entidades, as\u00ed tambi\u00e9n se ofrecen documentos t\u00e9cnicos, estudios anal\u00edticos y especializados. Su interfaz cuenta con 15 tableros BI interactivos, f\u00e1ciles de manejar y entender, con men\u00fas disponibles en ingl\u00e9s y espa\u00f1ol, que permiten consultar estad\u00edsticas empresariales, art\u00edculos, informaci\u00f3n hist\u00f3rica e internacional referida comercio que permiten abrir el mercado, adicionalmente tambi\u00e9n promueve el conocimiento y desarrollo presentando directorios disponibles para los empresarios.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><span style=\"color: #8300e9;\"><b>Conversatorio y mesa de discusi\u00f3n<\/b><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<p><span style=\"font-weight: 400;\">El conversatorio cont\u00f3 con la valiosa participaci\u00f3n de Lourdes \u00c1lvarez; Directora General de la Oficina General de Evaluaci\u00f3n de Impacto, Estad\u00edstica y Estudios Econ\u00f3micos del Ministerio de la Producci\u00f3n; y los docentes universitarios Jafel Granados y Jorge Ortiz. Los panelistas tocaron temas muy importantes, entre ellos, la importancia del acceso de informaci\u00f3n y el aprovechamiento de datos confiables para el crecimiento de MIPYMES, las cuales representan el 80% del PBI nacional y m\u00e1s de la mitad de PEA. En suma, se destacaron temas como productividad empresarial, la informalidad y los retos que presenta para el desarrollo econ\u00f3mico del pa\u00eds, as\u00ed como la necesidad de apoyo para promover la formalizaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2025\/10\/Imagen-de-WhatsApp-2025-10-01-a-las-23.20.56_8e19ca30.jpg\u00bb title_text=\u00bbImagen de WhatsApp 2025-10-01 a las 23.20.56_8e19ca30&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<p><span>Esperemos que este conversatorio haya sido un espacio enriquecedor para fortalecer el conocimiento y la colaboraci\u00f3n en torno al desarrollo productivo del pa\u00eds. Se invita a consultar la plataforma\u00a0<\/span><a rel=\"nofollow noopener\" class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" target=\"_blank\" href=\"https:\/\/www.producempresarial.pe\/\">https:\/\/www.producempresarial.pe\/<\/a><span>, un recurso actualizado y confiable que ofrece informaci\u00f3n clave para la toma de decisiones estrat\u00e9gicas. La informaci\u00f3n y an\u00e1lisis disponibles en el Observatorio PRODUCEmpresarial constituyen una herramienta fundamental para potenciar la competitividad y la innovaci\u00f3n en el sector empresarial.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb||3px|||\u00bb]<h2>Sigue conectado y \u00fanete a nuestra comunidad<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||11px|||\u00bb global_colors_info=\u00bb{}\u00bb]<p><span>Para mantenerse informado sobre futuros eventos y oportunidades, te invitamos a seguirnos en nuestras redes sociales y suscribirte a nuestro bolet\u00edn informativo.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>El pasado martes 23 de septiembre del 2025, en el auditorio de la Universidad Continental del campus Arequipa, se llev\u00f3 a cabo el conversatorio sobre el Observatorio PRODUCEmpresarial, una iniciativa del Ministerio de Producci\u00f3n para analizar el desempe\u00f1o del sector peruano.<\/p>\n","protected":false},"author":17,"featured_media":1624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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