{"id":1391,"date":"2025-07-15T16:20:05","date_gmt":"2025-07-15T21:20:05","guid":{"rendered":"https:\/\/ucontinental.edu.pe\/ucexportadora\/?p=1391"},"modified":"2025-07-16T07:51:22","modified_gmt":"2025-07-16T12:51:22","slug":"asesoria-a-alisur-s-a-c-estrategia-de-internacionalizacion","status":"publish","type":"post","link":"https:\/\/ucontinental.edu.pe\/ucexportadora\/asesoria-a-alisur-s-a-c-estrategia-de-internacionalizacion\/","title":{"rendered":"Asesor\u00eda a Alisur S.A.C: Estrategia de Internacionalizaci\u00f3n"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ theme_builder_area=\u00bbpost_content\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Resumen del proyecto<\/span><\/h2>\n

Este proyecto de asesor\u00eda se centra en la internacionalizaci\u00f3n de Alisur S.A.C., una empresa peruana especializada en la producci\u00f3n y exportaci\u00f3n de quinua org\u00e1nica. La intervenci\u00f3n busca diagnosticar las capacidades actuales de la empresa y dise\u00f1ar una propuesta integral que permita su ingreso al exigente mercado gourmet de Nueva York, espec\u00edficamente al canal HORECA.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2025\/07\/logo.png\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bblogo\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Desaf\u00edos y objetivos<\/b><\/span><\/h2>\n

Alisur S.A.C. enfrenta el desaf\u00edo de competir en un mercado internacional donde se exigen altos est\u00e1ndares de calidad y trazabilidad. A pesar de contar con un producto de alta calidad y certificaciones internacionales, la empresa ha tenido dificultades para posicionarse en nichos de alto valor. Los objetivos del proyecto incluyen realizar un diagn\u00f3stico exportador, desarrollar una estrategia de marketing internacional, y dise\u00f1ar una estructura organizacional adecuada para el comercio exterior.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Estrategias y acciones<\/b><\/span><\/h2>\n

El proceso de asesor\u00eda se llev\u00f3 a cabo en varias fases: diagn\u00f3stico de la capacidad exportadora, desarrollo de una estrategia de marketing adaptada al perfil del consumidor gourmet, y reestructuraci\u00f3n organizacional. Se realizaron entrevistas simuladas con potenciales clientes y un an\u00e1lisis exhaustivo del mercado para identificar oportunidades y requerimientos espec\u00edficos.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Logros e impacto<\/b><\/span><\/h2>\n

Como resultado de la asesor\u00eda, se formularon objetivos espec\u00edficos que permitieron a Alisur S.A.C. adaptar su producto y propuesta de valor al mercado gourmet. Se desarroll\u00f3 un plan de marketing, se estableci\u00f3 una estructura organizacional especializada y se dise\u00f1\u00f3 un plan de sostenibilidad. Esto posiciona a la empresa para competir de manera efectiva en el mercado internacional.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/ucontinental.edu.pe\/ucexportadora\/wp-content\/uploads\/2025\/07\/img2-e1752614168814.jpg\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb title_text=\u00bbimg2″ hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Lecciones extra\u00eddas<\/b><\/span><\/h2>\n

El proyecto destac\u00f3 la importancia de la adaptabilidad y la comunicaci\u00f3n en la internacionalizaci\u00f3n. Comprender las expectativas del cliente y alinear la propuesta de valor con estas es crucial. Adem\u00e1s, se comprob\u00f3 que contar con una estructura organizacional adecuada y un plan de sostenibilidad puede ser un diferenciador clave en mercados exigentes.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Futuras direcciones y oportunidades<\/b><\/span><\/h2>\n

El trabajo realizado abre oportunidades para que Alisur S.A.C. contin\u00fae su expansi\u00f3n en el mercado internacional. Se recomienda implementar un piloto de la l\u00ednea gourmet de quinua org\u00e1nica, fortalecer las capacidades internas del equipo y sistematizar la comunicaci\u00f3n de los impactos sociales y ambientales. Estas acciones permitir\u00e1n consolidar su presencia en el mercado y garantizar un crecimiento sostenible a largo plazo.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]

Sigue conectado y \u00fanete a nuestra comunidad<\/span><\/h2>\n

Sigue nuestras redes sociales para estar al d\u00eda con los eventos en los que participamos, los proyectos que desarrollamos para potenciar empresas y los art\u00edculos que ofrecen valiosos consejos para empresarios.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Desarrollo de una estrategia de internacionalizaci\u00f3n para Alisur S.A.C., enfocada en la exportaci\u00f3n de quinua org\u00e1nica a mercados gourmet.<\/p>\n","protected":false},"author":13,"featured_media":1540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[17],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"yoast_head":"\nAsesor\u00eda a Alisur S.A.C: Estrategia de Internacionalizaci\u00f3n - UC Exportadora<\/title>\n<meta name=\"description\" content=\"Desarrollo de una estrategia de internacionalizaci\u00f3n para Alisur S.A.C., enfocada en la exportaci\u00f3n de quinua org\u00e1nica a mercados gourmet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ucontinental.edu.pe\/ucexportadora\/asesoria-a-alisur-s-a-c-estrategia-de-internacionalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asesor\u00eda a Alisur S.A.C: Estrategia de Internacionalizaci\u00f3n - 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